University of Essex

School of Entrepreneurship & Business

Staff Biography

Dr Li Ying Meng
[Teaching Fellow in Work Based Learning and Professional and Executive Education]

t: +44 (0) 1702 328395
e: lymeng@essex.ac.uk

Li Ying Meng joined the school in September 2008.  Prior to this she lectured in knowledge management as part of a university MBA with Information Technology programme.   Further positions previously held including Senior Researcher at Kingston University, approved trainer in negotiation skills to blue-chip international companies like Philips and Canon, Operations Manager of an international commercial company, and Research Assistant at Cranfield University.
Li Ying is an interdisciplinary researcher.  Her PhD study addressed three disciplines, i.e. Marketing, Accounting, and Information Systems.  She has studied structural design (Tongji University, Shanghai), Informatics and Mathematics (University of Wuerzbury, Germany), and is a serial entrepreneur.
Li Ying is actively promoting the adoption of information and knowledge management systems among companies, and has been researching the benefits from marketing and financial prospects.

Discipline

Entrepreneurship, business processes, marketing and information/knowledge management systems

Teaching at SEB

Research interests

Information/knowledge management and firm performance; Marketing and financial justification, Quantitative and qualitative research methods; Entrepreneurship and marketing.

Publications

Research projects

  1. (1998-2001) Rapid Implementation of Product Data Management System (PDMs) (funded by European Community)
  2. (2005-6) The London Annual Business Survey 2005 (sponsored by London Development Agency)
  3. (2005-7) China-UK High-Tech Firm Creation Process (funded by Natural Science Foundation of China) 
  4. (2006-7) Minority Businesses Diaspora Interchange (funded by the European Social Fund)
  5. (2007-8) The Enterprise Dynamics in the UK (sponsored by HSBC)

Honours/Awards