School of Entrepreneurship & Business
PhD Students
Ayozie Daniel Ogechukwu
[Thesis: Relationship marketing strategies among Igbo speaking SMEs in Nigeria]
Daniel is a Senior Marketing Lecturer at the Federal Polytechnic Ilaro Nigeria, Past President of the National Institute of Marketing of Nigeria. He holds an MBA in Marketing, PGD in Advertising and a HND in Marketing. He is a Fellow, Diplomat and Chartered Marketer of the Chartered Institute of Marketing UK, and a Member of the Academy of Marketing UK and the UK institute of Export.
Doctoral research outline
Relationship marketing strategies among Igbo speaking SMEs in Nigeria.
Year of Entry
October 2007
Supervisors
Dr Madhumitta Banerjee and Dr Svetlana Warhurst
Publications
Successful Advertising in Nigeria, Intergrated Marketing Communication in Nigeria, Principles and Practice of Marketing and Small scale Business in Nigeria. Published over 60 Journal Articles/Papers in Local and International journals and presented Papers in the UK and Nigeria.